A.S.O x Hank Max
A.S.O x Hank Max
Neutral Position Insoles
Neutral Position Insoles
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A co-branding insole design between 2 brands, providing a unique design strategy and product design
Company: Hank Max StudioClient: A.S.O
Overview
Overview
This insole design is a co-branding project between Hank Max and A.S.O, a listed company brand in Taiwan. Neutral Position Insoles is focused on gait correction. It includes modular pressure-relieving insole products, as well as a combination of foot measurement services by medical professionals, providing personalized insoles and treatment to correct your foot alignment while walking.
My role:
My role:
- Market research
- Design strategy
- Propose product design ( Ideation, Sketching, 3D modeling, Rendering, CMF )
- Communicate and corporate with the physical therapist to identify the product position and promote the product development
- Presentation materials
Results:
Results:
Product Positioning
Product Positioning
Insoles on the market can be divided into three types: fully customized insole, for a single symptom insole, and pressure relief insole. However, without measurement, consumers generally do not know which state their foot problems belong to, and the foot problems of the left and right feet may be different. While fully customized insoles can solve complex foot problems, they are expensive. Therefore, these insoles are positioned in the market with semi-customized design solutions and foot measurement services.
Comprehensive & Customized Foot Protection, Correction, and Comfort
Comprehensive & Customized Foot Protection, Correction, and Comfort
The insoles are made of antibacterial and breathable fabric, keeping the foot cool and fresh. The patented microcellular structure, abrasion-resistant TPU, and highly elastic gel provide the most comfortable experience. Also, to deliver the best gait correction treatment, based on the foot measurement results, additional parts could be added to the bottom of the insole to improve each foot discomfort.
Modular design
Modular design
Based on data about the most common foot troubles experienced by Taiwanese people, four modular pad designs have been planned: Pronation Correction, Supination Correction, Supination Correction Ex, and Plantar Fascia.
The cushion system of the correction insole can be changed into a total of 49 combinations, allowing for personalized cushioning recommendations based on an individual's symptoms and the deflection of their feet. These adjustments can help to address the core issue, provide proper arch support, relieve plantar pressure, and correct the foot bones.
The cushion system of the correction insole can be changed into a total of 49 combinations, allowing for personalized cushioning recommendations based on an individual's symptoms and the deflection of their feet. These adjustments can help to address the core issue, provide proper arch support, relieve plantar pressure, and correct the foot bones.
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