Deer Card
Deer Card
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A leather card exploring structural possibilities through folding techniques
A leather card exploring structural possibilities through folding techniques
Company
Hank Max StudioDeer Card is the company’s first commercial product line. It combines vegetable-tanned leather and metal sheets with precise folding techniques, transforming a simple greeting into a decorative, interactive piece.
Results
2015 Red Dot Award: Communication Design2015 Golden Pin Design AwardBeing Pleasant to Receive
Being Pleasant to Receive
This concept transforms the traditional Christmas card into a memorable keepsake by combining greeting and gift in one. The “Deer Card” is crafted from vegetable-tanned leather and designed using folding techniques, allowing the stiff material to behave like foldable paper.With just a few folds and a small belt lock, the card converts into a freestanding leather reindeer sculpture, ready for display. This dual functionality—as a greeting card and a DIY decoration—creates a playful and lasting experience for the recipient, making the holiday message more engaging and memorable.
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