Nikon COOLSHOT 50i GII
Nikon COOLSHOT 50i GII
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A sleek, high-performance laser rangefinder designed for golfers who demand accuracy and usability
Company: Nikon Vision
Overview
Overview
The COOLSHOT 50i GII is Nikon’s 2025 laser rangefinder for golfers, succeeding the previous COOLSHOT 50i. The design goal was to refine the exterior form and ergonomics, while introducing a new design identity for the COOLSHOT series that conveys both robustness and sleek sophistication.
My role:
My role:
- Product design, ergonomic evaluation, CMF direction, case design
- Cross-functional collaboration with engineering and marketing teams
Results:
Results:
- Good Design Award: link
Robustness and sleek form, featuring the accent color of the new identity
Robustness and sleek form, featuring the accent color of the new identity
By minimizing excessive contours and ornamentation, the design achieves a sleek yet robust form. It also embodies the new COOLSHOT series design identity, expressed through the side accent line and the front lens ring — both highlighted by the instantly recognizable Nikon yellow accent color.
Ergonomic body with rubber coat for a firm grip
Ergonomic body with rubber coat for a firm grip
The trapezoidal top form provides a secure hold and allows for intuitive operation. The thumb-contoured indentation enhances holding comfort and more stable measurement. Additionally, a line texture has been applied to the grip area to improve traction and convey a higher sense of quality.
Powerful built-in magnet
Powerful built-in magnet
A strong magnet is built into the body, enabling attachment to a golf cart or golf club.
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